Responsive Design: Screening for Success for Your Business Website

Responsive Design: Screening for Success for Your Business Website

Responsiveness in web design is all about creating web pages that look great no matter what device is used to visit them. The number of people who use only mobile devices for their web browsing has been steadily increasing. A 2022 study revealed that over 50% of the traffic on the web now originates from mobile devices! This means that your websites need to be designed with mobile in mind. You want your site to be user-friendly for all devices so it can reach your audience regardless of who they navigate to your home on the web. This article explains what responsive design is, why it’s important for mobile devices, and best practices for responsive design on mobile devices.


Crafting Responsiveness: Fluidity is the Name of the Game

Responsive Design is a design strategy that intentionally creates web pages that work well on desktop, tablet, and mobile devices. Ensuring a website offers a great user experience on all devices means you have greater reach, a larger audience.

Responsive design involves strategically reviewing and customizing the design to look properly on each device. This may include modifying images, texts, and other design elements. Responsive design works by employing a fluid grid system that allows the page layout to automatically adjust proportionally based on the user screen size. For the designer, this means that a single layout can usually be used to address each screen size. CSS can also be used in combination with fluid grid to stack the columns of data as screen sizes get smaller.

When properly designed for each screen size, the user experience is greatly enhanced. Text is legible, the layout is easy to navigate, buttons are easy to click, and images are sized appropriately for desktop, tablet, and mobile users. For business owners, this means that clients and potential clients don’t abandon browsing your site for one that offers a better UX.

Zooming is Sooo 2015!

When mobile devices were in their infancy and we first got the ability to browse the web from the tiny ‘pocket sized’ computer, everything was basically a very zoomed out view of a desktop web page. Text was tragically tiny and when you zoomed in to see the text, you had oceans of white space to scroll up and down back and forth through to view the data you came there for. That was ‘pre-mobile first’ and pre-responsive designing. It was the opposite of responsiveness and if your page is like that today, visitors will bail ASAP in favor of something easier to consume.

So we know it’s important to design with mobility in mind – but is it easy? Yes and no. Advancements in technology have made responsive design less challenging over the years. Screen space limitations and accommodating various screen resolutions can still pose some design hurtles. It may take additional configuration and coding to nail the aesthetic you’re looking for. As previously mentioned, fluid grid and CSS help with proportioning and stacking data for various screen sizes. Designers may also need to make modifications to margins, padding, text size, image size, buttons, etc to make for a good user experience. In some cases, a separate page or row may be required to achieve the responsive design.  While the design is important, it’s also key to balance it all with usability. Mobile devices are heavily touch-based and require fast load times and low data usage.

Best Practices for Responsive Design – Guide for Business Owners

As a business owner, working with a designer to create a responsive website for mobile devices, there are few items to keep top of mind. It’s important to optimize your images for mobile devices. Your designer will likely compress or resize your images to ensure that load times don’t take a hit and negatively impact user experience.

Another best practice is using scalable fonts that adjust to different screen sizes without becoming illegible. Your designer may propose a different font if the one you’ve chosen is problematic on mobile devices.

Your designer will also need to ensure that touch interactions are possible. This may mean that the mobile view of your site has chunkier buttons that are spaced out to avoid inadvertent taps.

Finally, you’ll want to test your design on a variety of devices when the site is originally created and after any significant changes to the content.


Conclusion: The Future is Responsive

The rise of mobile devices has forever changed the landscape of the world wide web. To stay competitive, businesses must include mobile responsivity in their design strategies. It is no longer an option to not have mobile friendly options – it’s a necessity. With the best practices outlined in this article, you can create a website that looks great and functions well on all devices. Remember to work with a designer who understands the importance of mobile-first design and who can help you achieve stellar user experience on screens of all sizes. By doing so, you will be set up for success as the mobile era marches onward and upward.

If you would like a complimentary mobile review of your business website, please feel free to reach out to hello@paintcreekdigital and mention this article.